in 2015, Dunkin' Donuts started off summer with some free tunes about the love of coffee. David "Big Papi" Ortiz of the Boston Red Sox and Rob "Gronk" Gronkowski lent their vocal talents to a collection of songs themed around summer and Dunkin' Donuts' iced coffee.
Videos for the songs will rolled out through the summer season, with social media promotion via quirky images featuring Big Papi and Gronk. The media buy consisted of the whimsical aesthetic seen in the video with tongue-in-cheek jokes like "best album ever."
Videos for the songs will rolled out through the summer season, with social media promotion via quirky images featuring Big Papi and Gronk. The media buy consisted of the whimsical aesthetic seen in the video with tongue-in-cheek jokes like "best album ever."
With so many talented people from various SapientNitro locations behind the scenes on this campaign, we managed to win a Clio on this. Amazing people make amazing work.
CASE STUDY VIDEO
ME ESTOY ENAMORANDO SPOT
SIPPIN SPOT
FOUR THINGS WE LOVE SPOT
MAKING OF VIDEO
UNSEEN FOOTAGE
MY CONTRIBUTION TO THE PROJECT:
Branding, Visual Design, Production Artist
