Towing even for an expert could be a daunting task, from understanding a trailer's tongue weight, to evenly distributing your cargo, doing it incorrectly could lead to a disaster on the road, putting yourself and others in danger. It seemed counter intuitive to not have a resource that was easy to understand, and not just a boring PDF with more content than the average person needs.
The Ram towing guide is a highly informative and interactive towing guide on Ramtrucks.com. The guide teaches you basic driving techniques with a trailer, how to evenly distribute your cargo, understanding basic terms like GCVW and curb weight, how-to-videos on connecting various hitches, the relationship between towing and payload, how to pick the appropriate axle ratio, and most importantly how to pick the right truck. The guide has been coined best in the industry and in one year has increased site traffic by 98%, nearly doubling the users looking for towing guidance.

THE HOW-TO GUIDES

BEFORE YOU BUY

TOWING & PAYLOAD GUIDE

FUEL EFFICIENCY GUIDE

MY CONTRIBUTION TO THE PROJECT:
Illustration, Visual Design, Art Direction, Retouching, Asset Creation, Production Artist.