Johnson & Johnson is a company with over 140,000 people in it's roster. They get over 1 Million job applications a year, but can only hire ~1%. With over 500 people working in Talent Acquisition, they needed a new brand to help them show applicants of all ages and backgrounds a new way to showcase J&J as a potential, or continued, employer.
As Lead Design of the Talent Acquisition team, I helped craft their new Employer Brand's visuals, verbals, strategy, implementation and distribution on a global scale. We created custom videos that are engaging and powerful, dynamic templates for users to create their own content in-browser, built out a Digital Asset Management solution to house and distribute thousands of pieces of digital content, several staggered iterations of the careers.jnj.com website to be in-line with global standards & release dates, and a digital brand book for users to have a a reference for all the new resources and platforms they need to build any marketing material they may need. We built a creative brand for non-creatives.
I had the pleasure of leading a strong team of designers, developers, writers, strategists, and 3rd party resources on this project all across the globe. An amazing company doing great things to help the world be a healthier place for everyone.
