Memorial Sloan Kettering Cancer Center (MSK) appointed DigitasLBi as their Agency of Record in 2014. During that relationship, we introduced a new, consumer-friendly web presence for www.mskcc.org featuring an innovative platform and on-demand navigation for patients, caregivers, researchers, healthcare professionals, and graduate students, among other core audiences.
Memorial Sloan Kettering is the first organization in the United States to build an enterprise-grade platform with Drupal 8, a leading open-source web-content-management system, and MSK is also one of the first tristate-area healthcare providers to create and host a fully responsive mobile-enabled site. As one of the largest cancer centers in the country, MSK cares for more than 130,000 people each year, and its digital reach is even broader, with more than 5.3 million unique visitors annually from around the world.
Over the past 3 years, we have been continuing to refine and improve sections of the site based on site metrics and analytics we provided. Working directly with the client enabled us to quickly turn around new ideas and concepts while implementing along their timeline.
MY CONTRIBUTION TO THE PROJECT:
Art Direction, UX Design, Visual Design, Illustration, Production Artist.
