Family Services of Greater Boston had billboard space and wanted to target families that are part of an abusive cycle.
There are lots of things parents pass down to their children. Unfortunately, not all of them are positive. Our objective was to raise awareness of FSGB and their mission to help break the cycle of inter-generational disadvantage caused by crises like addiction and criminal behavior. We did this by altering baby items for a darker purpose and shocking the viewer into taking a second look.
MY CONTRIBUTION TO THE PROJECT:
Photography, Retouching, Visual Design, Production Artist.
