RAM Trucks asked us to create an impactful Super Bowl Ad for 2013 that was aimed at working-class Americans.
We didn't have much of a budget (or time), but we managed a powerful video based on Paul Harvey's "God Made a Farmer" oration and still images shot from various photographers and previously existing imagery. Using every trick in the Photoshop and After Effects that we knew. We retouched, animated, and tweaked each image to make the visuals match the cadence of Paul's narrative and simulate movement and 3D with only still photography.
As a follow-up ask, we built microsites on RAMTrucks.com and USA Today to push view counts and engage users with the creative and story of the video.
MY CONTRIBUTION TO THE PROJECT:
Visual Design, Retouching, Animation, Video Editing.
