"What is an upfit, and do I need one?"
This is the driving 2-part question RAM Trucks came to us with. Upfits are 3rd party additions that can be custom-built for your vehicle to better suit the industry and/or application the vehicle and it's passengers will need throughout their day.
Meet the RAM Trucks Upfitter Guide built for RAM Commercial.
After researching hundreds of upfits from creators like Knapheide, Inlad, and Dejana, we realized we needed to visually disseminate between the variety of work and upfit applications. However, we had a problem: no 3D assets. They just didn't exist. So, we illustrated every single upfit by hand using perspective rulers and product photography as reference. In the end, we made a truly eye-opening digital experience that is both educational and motivating for people to choose RAM.
See the experience for yourself HERE.
MY CONTRIBUTION TO THIS PROJECT:
Art Direction, Creative Direction, Visual Design, Illustration, Animation, Product Research.
