The RAM 1500 Outdoorsman is a special edition truck designed with unique features to support all types of hunting – whether you're chasing big game, small game, waterfowl or fishing – and it needed a campaign to reflect that.
We came up with Built for the Hunt, a multi-channel campaign – with digital at the center – that reinforces the skills, tools and values of the modern hunter – the same qualities that RAM embodies in the Outdoorsman.
PRINT ADS
VIDEO WEBSITE TOUR
WEBSITE COMP
SOCIAL CAMPAIGN - CALLING ALL PREDATORS
We teamed up with Under Armour athlete Cameron Hanes to give one lucky outdoorsman the chance to accompany Cameron on an exclusive Elk hunting trip. Users were asked to post pictures that show their passion for the outdoors and outdoorsman spirit. Thousands of photo submissions resulted in monthly winners of partner prizes, and a grand prize winner of the hunting trip.
SOCIAL CAMPAIGN - RAM HUNTS HUNGER
Additionally, we created a section on the site promoting Ram Hunts Hunger, a Ram Trucks partnership with Farmers & Hunters Feeding The Hungry that encourages hunters to donate a portion of their hunt to those in need. We created dining sets were specially designed for the campaign to be given away to everyone who donated.
MY CONTRIBUTION TO THE PROJECT:
Art Direction, Illustration, Retouching, Animation, Asset Creation, Production Art.
