To support Chrysler’s “America’s Import” Super Bowl commercial, we created online advertising and a custom video player. Not only can users watch the commercial online, but we created exclusive, online-only content to entice users to watch the commercial more than once.
The goals were simple:
1.) YouTube views well into the millions
2.) Brand awareness
3.) Sell Chrysler 200s.
Our main challenge was how to get a user who has already watched a Super Bowl commercial on TV to watch it again online, not just once, but as many times a possible. Our solution was simple: give users something more to watch. So we created several buckets of exclusive, online-only content and a custom player to support it.
CASE STUDY VIDEO
MY CONTRIBUTION TO THE PROJECT:
Visual Design, Retouching, Production Artist.
